On September 28, Awka witnessed a night that will not be forgotten. Guinness Smooth officially relaunched at Rebooth Luxury Place, Geneva Hotel Road, bringing together over 700 people in a celebration of taste, culture, and pure entertainment.
This was not just a product re-launch; it was Guinness staying true to its heritage of creating experiences that connect people. For centuries, Guinness has stood as a symbol of boldness and character. With Guinness Smooth, the brand wanted the people of Awka to see and feel the smooth side of beer.
A Festival of Fun and Flavour
The event was free to attend, and guests were treated to more than drinks. The entire venue was transformed into a playground of excitement. Attendees played tennis ball toss, tested their skills at the archery game, slid across the floor slider, captured memories at the vibrant photo booth, and even had a section where they could paint and express their feelings. Free drink vouchers flowed all evening, ensuring everyone had the chance to taste and experience Guinness Smooth in full.
The Bold Side of Smooth
Guinness Smooth brought the energy with music and entertainment that kept the crowd buzzing. Slim Shady, the evening’s hype man, ignited the atmosphere with electrifying performances. The MC delivered an engaging flow that kept the crowd connected from start to finish. Influencers and their friends pulled up live, bringing their signature vibes and sharing the experience with their audiences both offline and online.
The Unveiling Moment
One of the most symbolic parts of the night came when Slim Shady did the official unveiling of Guinness Smooth. It was more than a performance; it was a statement. Guinness Smooth has come to Awka to stay, becoming a part of the people and their shared moments. The unveiling closed the night on a powerful note, with the crowd raising their glasses to a future filled with smooth experiences.
What The People Of Awka Said
Guests spoke passionately about their first sip of Guinness Smooth. Many described its taste as rich yet lighter and smoother than expected, with several pointing out that it was more “easy-drinking” than the classic Guinness Foreign Extra Stout. For some, it struck the right balance, keeping the bold Guinness character but in a way that felt softer and more approachable.
Others noted that it fit perfectly into their lifestyle, the kind of beer they could enjoy at hangouts. A few even added that it was the sort of drink they would happily recommend to friends, especially those who often find FES too heavy.
Heritage and Culture at the Core
Guinness has always been more than a drink. It is deeply rooted in heritage and culture, carrying a legacy that connects communities through shared experiences. The launch of Guinness Smooth – a drink rooted in contemporary culture is a testament to this. From the music and games to the unveiling, laughter, and conversations, the night captured the essence of Guinness Smooth —bringing people together while celebrating authenticity.
A Night to Remember
September 28 marked more than a product Relaunch. It was a cultural moment where Guinness once again showed its commitment to giving Nigerians experiences that only Guinness can give. With Guinness Smooth, Awka felt the bold, smooth side of Guinness, and the memory will live long after the last
bottle was poured.
